8 Nonprofit Instagram Accounts We Love (and What They’re Doing Right)
When scrolling through your Instagram feed, you might come across fancy avocado spreads atop slices of artisan bread or exotic vacation landscapes more often than not. However, the popular app also offers the potential for nonprofits to deeply engage with their audience. In fact, nonprofits receive the second-most Instagram engagement of any industry, outperforming food and drink, health and beauty, fashion, and more. The photo and video-driven app boasts 1 billion monthly users, so if your organization isn’t already using it, you should start planning for how to integrate Instagram into your marketing strategy.
If you’re looking for inspiration on how to effectively use the app and engage with your audience, check out some of our favorite nonprofits accounts, handpicked by our staff:
@charitywater
“I recently became a donor of theirs via an ad on Instagram stories. They had a clip from a 20-minute mini-documentary that they put together for their sustainer program called “The Spring”. The clip is very well shot and edited, and if you swipe up you can watch the full video. It was compelling enough to keep me engaged for 20 minutes, and resulted in my monthly donation.”
@yeswecanwf
“I love this photo from the Yes We Can World Foundation’s Instagram because you can clearly see the positive impact they have on their clients. They have a great overall Instagram presence too, and make it easy to learn more about their organization in their saved stories, which spotlight events and ways to donate.”
@yellowfund
“They don’t mince words and their text posts are reflective of that.”
@amnesty
“I think this is an effective use of Instagram because it strongly reflects Amnesty’s mission through compelling visual and narrative storytelling. This specific post has over 8,600 views, but overall their account consistently engages with their audience. One of their practices I’ve observed is how they usefully take screenshots of their tweets and post it on their Instagram account—it’s a smart way to connect their channels and to generate content at the same time!”
@natgeo
“They use the platform to further their brand of high-quality photographs and tell detailed stories with the captions. It’s both visually captivating and really educational about a variety of topics!”
@theconservationfund
“They have beautiful pictures that truly tell the story of who they are.”
@nature_org
“The Nature Conservancy’s Instagram posts combine high-quality, professional, and aesthetically pleasing photography with informative captions, comprising a comprehensive viewing experience that I thoroughly enjoy. Another feature of The Nature Conservancy’s Instagram that stands out is the lack of donation pandering and brand promotion among their posts. Often times, nonprofit Instagram accounts are filled with posts promoting events, success stories, and infographics as content to engage followers. However, The Nature Conservancy uses art and aesthetics as their strategy to capture audience attention, which to me is preferred. It feels less corporate and more personal, which is how nonprofits should interact with their constituents.”
@kaboom
“If you’re a volunteer, [this video] is a great way to see your efforts being used.
If you’re a supporter, the images and videos they share give you a clear insight into how they meet their mission, that ‘Play Matters for All Kids.’ “
