Episode 2: Optimized Reporting with Stable Segments
How can my nonprofit analyze our segments to figure out how well our audiences are responding to our fundraising campaigns?
This year, nonprofit fundraisers can raise more for the mission by using last year’s reporting to learn about how donors are responding. In this episode, EveryAction VP of Digital Products Rob Winikates explains what using stable segments in your reporting can teach you about your donors, and how to apply what you’ve learned.
