Episode 20: Monthly-First Fundraising Without the Confusion
How can nonprofits use a monthly-first fundraising strategy without confusing supporters?
Some nonprofits are blazing a new trail in the world of sustainer programs: monthly-first giving. Sustainer programs are smart investments for nonprofits of all sizes who want to build long-term relationships with donors, raise more money, and do it all efficiently and reliably — but how do you communicate this strategy clearly to your donors? Our friend Hannah Leigh-Brown, Associate Director of Client Services and Digital Marketing at Interactive Strategies, clued us in.
