Episode 22: Segmentation for Successful Year-End Digital Fundraising

How should nonprofits segment donors for efficient, successful digital fundraising at year-end?

The EveryAction Vodcast, Ep. 22

At end-of-year, many organizations are focused on fundraising—including digital fundraising. Segmenting your donors ensures everyone receives the right email ask for them. Here’s how Rob Winikates, EveryAction’s VP of Digital, recommends approaching your different segments for successful fundraising.

Want to learn more about all the things nonprofits are thinking about? See the rest of our 2-minute expert interviews!