Episode 25: Why Omni-Channel Fundraising Works at Year-End
What’s a good example of channels working together effectively at end-of-year?
Whether you’ve used a unified, omni-channel engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters. Here’s EveryAction’s General Manager for Digital, Mike Liddell, with a story about why omni-channel works so well at year-end.