Episode 31: Recruiting Fundraisers for Your Nonprofit P2P Campaign
How can nonprofits use their digital channels to recruit P2P fundraisers?
When it comes to running an effective peer-to-peer (P2P) campaign, an important first step for any nonprofit is recruiting supporters to fundraise on your behalf. The key to bringing those fundraisers on board through digital channels is segmenting your audiences the right way—Chris Hammond, CEO of Corporate Giving Connection, explains.