6 Digital Must-Haves for Fall Fundraising Success
There may or may not be a chill in the air where you are, but if you’re in charge of raising money to fund your nonprofit’s mission, chances are you’re already waist-deep in fall fundraising strategy and execution. We recently wrapped up our six-part blog series highlighting the digital must-have tools that every nonprofit needs for a successful GivingTuesday and year-end. If you missed any of our installments along the way, check out this overview for more detailed information on each topic.
We’ve raked together a pile of the digital must-have tools that your nonprofit can take advantage of right away to boost your fundraising this fall—let’s dive in!
Dynamic ask strings
A dynamic ask string is a list of donation asks that calculates the suggested gift amounts based on the giving history of a unique, individual donor.
One-click donations
One-click donations give donors the ability to support your nonprofit with only a single click—which helps your supporters complete more gifts and follow through on their desire to support your mission.
Cover costs
Cover Costs is a digital feature we built for online donation forms that invites donors to cover the transaction fees charged by payment processors—which helps your organization dedicate even more of the funds you raise toward your work, instead of toward covering pesky processing fees.
Sustainer upsell lightboxes
A sustainer upsell lightbox is a pop-up that appears during the donation process to make the case in a focused way for converting a one-time gift into a monthly gift, because a smaller amount given consistently adds up to a larger annual contribution overall.
Digital advocacy forms
Whether you’ve been engaging in advocacy for years or are just building your program out, digital advocacy forms are an important way to engage supporters in ways that don’t involve donation asks and help them channel their energy and support for your shared values into action.
Mobile messaging
Mobile messaging—also known as short messaging service (SMS) and multimedia messaging service (MMS)— is becoming an increasingly popular mode of communication for nonprofits. Here’s how nonprofit fundraisers, organizers, volunteer managers, and digital staff can take advantage of this unique channel’s immediacy and urgency.
