Episode 48 | Marketing automation: busting myths and meeting donor expectations
What are some myths about marketing automation, and what are the facts nonprofits should know?
Marketing automation helps nonprofits send the right messages to the right supporters at the right times—but myths about its complexity or time commitment might keep organizations that want to use it from even getting started. Our friend Maureen Wallbeoff gives the facts behind marketing automation, plus ways it can help organizations meet their donors’ expectations.
