How can my nonprofit organization build a base of engaged advocates?

Nonprofits running advocacy programs know that while it’s important to have a solid plan to acquire supporters, a plan to retain them is just as important if not more so! Our friend Molly Brooksbank from Plural explains how organizations can build an engaged base of advocates that keep coming back time after time.

Want to learn more about all the things nonprofits are thinking about? See the rest of our 2-minute expert interviews!

The post Episode 50: Building an engaged base of advocates with 4 questions appeared first on EveryAction.

How can nonprofits use analytics to support their donor engagement and retention goals?

The data that’s already in your constituent relationship management (CRM) software can help you make decisions about which supporters to engage, which channels to use when engaging them, and what kinds of messaging could reach them best—but where should you get started? Our friend Mark Becker, founding partner at Cathexis Partners, explains.

Want to learn more about all the things nonprofits are thinking about? See the rest of our 2-minute expert interviews!

The post Episode 49: Using analytics to improve nonprofit supporter retention in 5 steps appeared first on EveryAction.

What are some myths about marketing automation, and what are the facts nonprofits should know?

Marketing automation helps nonprofits send the right messages to the right supporters at the right times—but myths about its complexity or time commitment might keep organizations that want to use it from even getting started. Our friend Maureen Wallbeoff gives the facts behind marketing automation, plus ways it can help organizations meet their donors’ expectations.

Want to learn more about all the things nonprofits are thinking about? See the rest of our 2-minute expert interviews and watch Maureen’s full livestream for even more nonprofit marketing automation tips.

The post Episode 48 | Marketing automation: busting myths and meeting donor expectations appeared first on EveryAction.

What are some ways nonprofits can use testing to grow their sustainer programs?

Whether it’s the start of a new calendar year, a new fiscal year, or a new campaign, a fresh start can be a good opportunity to invest in long-term fundraising strategies like sustainer programs. Try these four tactics from our friends at Interactive Strategies to test, grow, and optimize your recurring giving program!

Want to learn more about all the things nonprofits are thinking about? See the rest of our 2-minute expert interviews!

The post Episode 47: 4 Tactics to test and grow your sustainer program appeared first on EveryAction.

What should nonprofits know about engaging crypto donors across channels?

Between changing donor demographics and shrinking donor retention rates, now is an important time to focus on engaging major donors, like crypto givers. One strategy for engaging these donors is to get them involved outside of donating—Edwin Goutier, nonprofit innovation consultant, explains.

Want to learn more about all the things nonprofits are thinking about? See the rest of our 2-minute expert interviews!

The post Episode 46: Converting crypto donors into volunteers appeared first on EveryAction.

What should nonprofits know about testing their digital fundraising pages?

In order to raise more for their purpose, nonprofits need to continuously improve their online fundraising pages and practices in evidence-based ways—and that’s where effective digital testing comes in. Start with these three digital testing best practices from Interactive Strategies‘ Hannah Leigh-Brown!

Want to learn more about all the things nonprofits are thinking about? See the rest of our 2-minute expert interviews!

The post Episode 45: 3 Digital Testing Tips to Optimize Online Fundraising appeared first on EveryAction.

What are some simple ways to use your technology to boost donor retention at year-end?

Year-end is a busy time—and every nonprofit could use some help to make their fundraising more efficient. Here are three ways your technology can support you during busy seasons, from our friend Sally Heaven at Raise HECK.

Want to learn more about all the things nonprofits are thinking about? See the rest of our 2-minute expert interviews!

The post Episode 44: 3 Simple Ways Technology Can Boost Year-End Donor Retention appeared first on EveryAction.

What are some strategic planning tips for organizations facing high levels of change?

Every nonprofit needs a strategic plan—but how can you plan for the future when it feels like the only constant is change? Let these three pillars from our friends at the ALS Association guide you.

Want to learn more about all the things nonprofits are thinking about? See the rest of our 2-minute expert interviews!

The post Episode 43: Strategic Planning When Everything’s Changing appeared first on EveryAction.

When it comes to growing their audiences, what’s one tip every nonprofit can use?

As we enter fundraising’s busy season, nonprofit development teams want to make sure their strategies are helping them grow their audience and engage more donors to raise more for the mission—here’s one thing our friends at Corporate Giving Connection wish nonprofits knew about marketing to a bigger audience.

Want to learn more about all the things nonprofits are thinking about? See the rest of our 2-minute expert interviews!

The post Episode 42: One Thing Nonprofits Should Know about Growing Their Audience appeared first on EveryAction.

How can crypto help nonprofits engage new, younger major donor audiences?

Cryptocurrency is often in the headlines, and it can be hard to know where it does (and doesn’t) fit into nonprofit fundraising. Here’s how one nonprofit used crypto to successfully engage a new, younger major donor audience.

Want to learn more about all the things nonprofits are thinking about? See the rest of our 2-minute expert interviews!

The post Episode 41: 5 Steps to Engage Major Donors with Cryptocurrency appeared first on EveryAction.